Case Overview

Dr. Mihail, a leading Romanian health educator, faced the challenge of scaling his fast-growing educational brand without losing accuracy or accessibility. His team publishes a wide range of resources — articles, podcasts, videos, newsletters — but as the audience expanded, managing the volume of recurring health questions became increasingly difficult.

Commerit built a custom AI assistant that organizes, interprets, and delivers Dr. Mihail’s health content in real time. The system gives patients and seniors clear, personalized responses backed by source references, while also boosting brand engagement and product sales.

Company Background

Dr. Mihail is a general surgeon, podcast host, and one of Romania’s most recognizable health educators. His mission is to make medical information simple, trustworthy, and accessible, helping people live healthier lives through easy-to-understand advice. His brand spans:

• Educational content: Podcasts, blogs, and in-depth health explainers

• Digital tools: Interactive Q&A and newsletters

• Community engagement: Social media channels with hundreds of thousands of followers

• Products: Books, supplements, and endorsed health products

With such a broad ecosystem, the challenge was ensuring patients — especially seniors — could quickly access answers without navigating dozens of platforms.

The Challenge

Commerit’s Solution

Commerit developed a custom AI assistant — trained exclusively on Dr. Mihail’s own materials — that consolidates all his educational content into a single, interactive interface.

Key Features:

• Trusted Health Guidance: Patients ask health questions (e.g., “What can I do for a sore throat?”). The assistant responds only with Dr. Mihail’s verified advice.

• Source Transparency: Each answer links back to the exact article, podcast, or video timestamp it was derived from.

• Accessibility for Seniors: Built with simple language, clean UI, and Romanian-first interaction, making it highly usable for older demographics.

• Smart Backend Tools: Dr. Mihail’s team can log in, review conversations, collect feedback, and refine responses.

• Brand Monetization: The assistant can suggest relevant books, supplements, or services — converting curiosity into revenue.

Results After Launch

• Automated Interactions: Thousands of patient inquiries answered automatically each month.

• Increased Accessibility: Seniors now receive fast, easy-to-understand guidance without navigating complex websites.

• Higher Engagement: Users spend more time with Dr. Mihail’s brand, exploring linked resources and products.

• Revenue Growth: The assistant creates new touchpoints for promoting health products and consultations.

Client Perspective

Takeaway

Commerit’s AI solution demonstrates how trusted health educators can use automation not only to reduce repetitive interactions but also to make information accessible to vulnerable groups like seniors. By centralizing content into an AI assistant, Dr. Mihail scaled his mission, improved brand awareness, and created new revenue streams.