Every company that posted a job ad today, in your CRM by lunch.
RoleToLead reads the job boards every morning, keeps the openings your agency can fill, finds the hiring decision maker with a verified email and mobile, and runs the outreach until they reply. You only see the replies, logged neatly in your CRM.
A company advertising a role is spending money right now to solve a hiring problem.
That is the buying signal. Most agencies still download a list of target companies and send everyone the same message, with no idea who is hiring this week.
Doing it by hand
- Someone reads SEEK, Indeed and LinkedIn every morning
- Guesses which roles the agency could fill and which companies fit
- Looks for the owner or office manager, then hunts for their details
- Writes to them one by one, or loads them into a mass-mail tool
- Follow-ups get forgotten, replies get missed, the CRM is never up to date
With RoleToLead
- Every new ad on SEEK, Indeed and LinkedIn is read every morning, automatically
- Each ad is analysed and scored against your criteria, so only roles your agency can fill and companies that fit your profile go forward
- The decision maker at each company is found and verified in seconds, with complete contact details: work email, mobile and LinkedIn
- Outreach goes out in your name and your words, and every follow-up lands on time, for as long as it takes to get an answer
- Every touch, reply and outcome is written to your CRM as it happens
- Your team only sees the replies
Built for Australian staffing and recruitment firms. Set up in your agency in less than three weeks.
Your own criteria
We take the roles you fill, the company sizes you serve and what rules a company out, and turn them into the scoring rules. Every ad is checked against those rules, every score is explained line by line, and you can adjust the points yourself in the dashboard.
Outreach in your own words
You write the email and LinkedIn sequences; the engine personalises each message with the company, the role and the job board it was found on. Email goes from your mailboxes with your signature. LinkedIn runs from your own account, inside your working hours.
Your CRM stays the single source of truth
Each qualified company and contact is created in your CRM or ATS with the role advertised, the source and a hiring snapshot. Every email, LinkedIn step, reply and decision is logged on that record. Fields your team edited are never overwritten.
One company, one lead
A firm advertising three roles is one conversation, not three. Companies already in your CRM are set aside before anything else happens, so you never contact an existing client or a live prospect twice.
Replies stop everything
When a real person writes back on any channel, every other channel stops for that person. Out-of-office notices are told apart from real replies. Opt-outs are honoured for good. Your team gets the reply with the full context and a deadline to answer by.
Dashboard and reporting
Ads scraped, companies qualified, leads contacted and replies, by day or by period. Where every company sits in the sequence right now. Which search terms produce qualified leads and which do not. Every setting change recorded with who made it.
We connect RoleToLead to the CRM or ATS you already use, so it fits your current process.
Companies, contacts, touches, replies and decisions land in the records, stages and fields your team works with today. Set up in the first two weeks, on every plan, at no extra charge. Custom fields and reporting on Scale.
One monthly price, leads included.
Every plan: CRM or ATS integration included, your own search terms and scoring criteria, the operations team running the engine daily, test mode until you go live, 12-month term billed monthly. Email and LinkedIn tools run on your own accounts, which you pay for directly. Prices ex GST.
Price your volume
Pick a plan and set how many leads a day you want. Leads above your plan's monthly amount are added in packs. AI calling is a separate add-on on Growth and Scale.
Email and LinkedIn sending tools run on your own accounts, connected in the dashboard. Typical cost, not on our invoice:
your domains and mailboxes
per linked account
| Line | Qty | Price |
|---|
You pay for leads, not for tools.
A lead is a company that passed your criteria, matched to a real business, with a decision maker whose email or mobile we verified. Scraping, scoring and contact data run on our accounts; you never see a vendor invoice for them.
Included leads reset on the 1st
Your plan covers a set number of leads each month. They do not roll over. You set the daily cap in the dashboard, so you control the pace.
Extra leads come in packs
Need more this month? Buy a pack by card in the dashboard, or turn on auto-buy so the engine never stops. Packs are valid until used, for the length of your contract.
Only complete leads count
Scraped, scored, company matched, decision maker found, contact verified. Companies with nobody reachable are not charged. Neither are ads we read and rejected.
Running out pauses contact lookups, nothing else
Scraping and scoring continue, so qualified companies queue up. Nobody is contacted until you add a pack or the month resets.
Change plan when it makes sense
If you sit at your daily cap most days, the dashboard shows what the next plan would cost at your volume. Upgrade any time, prorated. Downgrade with 30 days' notice.
AI calling is an add-on
Charged per minute, billed per second, on top of your plan, with an on/off switch. Available on Growth and Scale.
Questions agencies ask
What exactly counts as a lead?
A company, not an ad. It has at least one ad that passed your scoring rules, it has been matched to a real business record (name, website, headcount, industry), and we have found the person who owns hiring there and verified their work email or mobile. If we cannot reach anyone at the company, you are not charged and the company is picked up again when a later ad or a new person makes it reachable.
Which job boards do you read?
SEEK, Indeed and LinkedIn, every working day, for ads posted in the last 24 hours, using your search terms on each board. Reposted ads are kept because a repost is a sign the company is struggling to hire. Ads marked on-site only, government, NDIS, councils, universities and recruiters advertising for someone else are dropped before scoring.
How do you decide which companies fit my agency?
From a short targeting questionnaire we complete with you during setup: the roles you fill, the company sizes you serve, the industries you have case studies in, and what rules a company out. Those answers become scoring rules with points. Every ad gets a score out of 100 and a tier, and every score can be read line by line in the dashboard. You can change any point value from a settings screen; changes apply from the next run.
How do you find the decision maker, and how reliable are the contact details?
The company behind the ad is matched to a business-data record first. Below a confidence floor, a person checks the match before anyone is contacted, because a wrong match would put a real person at the wrong business into your CRM. Then everyone at the company is listed with their exact job title, and the right person for the role is ranked the way your team would read an org chart: owner or managing director for an owner-level approach, operations or office manager for an operations approach. Their work email, mobile and LinkedIn are then retrieved and verified. Numbers on the do-not-call register are kept on record but never dialled.
Which CRMs and ATSs do you integrate with?
HubSpot, Zoho, Pipedrive and Salesforce are ready to go. Any other CRM or ATS with an API, including JobAdder, Bullhorn and Vincere, is connected for you in the first two weeks, on every plan, at no extra charge. Companies, contacts, every touch, reply and decision are written to your system in the records, stages and fields you already use. Nothing is created twice: if a person is already in your CRM, the engine links to the existing record.
Why do email and LinkedIn run on my own accounts?
Because replies depend on it. Emails come from your domain with your signature, and LinkedIn messages come from a real person at your agency. You connect your sending tool and your LinkedIn automation tool in the dashboard and pay those vendors directly; typical cost is shown in the calculator. Your sending reputation and history stay yours.
What do I need to prepare?
Your targeting answers (we walk you through them on a call), your email sequence and LinkedIn messages in your own words (we provide a starting draft), a sending domain with warmed mailboxes, the LinkedIn account or accounts that will run the sequence, and access to your CRM or ATS. Setup takes less than three weeks, and everything runs in test mode until you switch it live.
What happens when someone replies?
Every channel stops for that person. The people you name get an email within minutes with what the prospect wrote, a deadline to answer by, and everything about the lead. A task with the same deadline is created on the CRM record. Your team answers from the inbox or LinkedIn account the message came from, logs the outcome (interested, follow up later, not interested) on the replies screen, and the CRM status moves to match. If nothing is logged by the deadline, a reminder goes out.
Will we ever contact an existing client or a live prospect?
No. The engine reads your CRM every night and sets aside every company and person already in it before any outreach is planned. A person is never contacted twice under two companies, never after opting out, and a bounce stops email to that person immediately.
What is in the dashboard and reports?
An overview of the pipeline for today, 7 days, 14 days or any range: ads scraped, companies qualified, leads contacted, replies. A lead journey view showing where every company sits in the email and LinkedIn sequence, with the longest-waiting first. Search terms ranked by the share of their ads that qualified. A hot-leads list by tier and score. The replies screen for logging decisions. Configuration screens for search terms, email copy, scoring points, run schedule and who is notified. Every setting change is recorded with who made it.
Can this run in another country or for other roles?
The boards, search terms, salary bands and company sizes are all settings. Australia runs on SEEK, Indeed and LinkedIn today; another country means a new set of settings and, where needed, a new job board connected. Talk to us about it before you sign up.
What is the contract?
12 months, billed monthly, no setup fee, prices ex GST. Upgrade any time, prorated. Downgrade with 30 days’ notice. Extra lead packs are valid until used, for the length of the contract.
See it run on your search terms.
A 30-minute walkthrough on a live account, then setup on yours in less than three weeks. Money-back guarantee if we don't deliver as promised.
